Resources
Notes on commercials, creative systems and what’s changing.
Articles from the Studio and Labs teams, plus the latest from our socials.
Articles
Studio
Generation is cheap. Direction isn’t.
Anyone can generate a beautiful shot in 2026. That changes what brands should actually be paying for in a commercial.
Labs
The bottleneck moved: creative testing when making ads is no longer the hard part
Performance teams used to test as many ads as they could afford to make. Now making is fast and cheap, and the real constraint is learning.
From our socials
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